Greensboro History Museum’s By the Book series features authors exploring history connections across North Carolina and the Southeast. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly reveals the importance of the chain in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.ĭuring the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. For everybody else, various license options can get you out. Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. In Wisconsin, kids 15 and under fish without a license every day and anglers born before 1927. David Gwynn from the UNCG Library and founder of the Groceteria website. The book’s author, UNCG Professor of History Lisa Tolbert, will feature in conversation with J. The Greensboro History Museum’s By the Book discussion group will examine the advent of self-service groceries and the book Beyond Piggly Wiggly: Inventing the American Self-Service Store at 6 pm, Thursday, August 17 at 130 Summit Ave.
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